Travelweek’s Agent Survey 2022: Optimism for the journey trade working excessive

Little question it helps that journey is lastly taking off once more after so lengthy. And that is giving the journey commerce religion not simply of their trade, however of their companies too.

Greater than half (58%) of respondents say ramped-up reserving ranges imply their journey companies will quickly be financially steady.

Nevertheless solvency worries are nonetheless very prime of thoughts for 7% of brokers who stated they don’t seem to be getting many bookings they usually’re unsure their company will make it. And simply over a 3rd (35%) of brokers say shoppers are reserving however they nonetheless have some solvency considerations.

Travelweek's Agent Survey 2022: Optimism for the travel industry running high

Marsha Ramage, journey advisor and Aussie Specialist Ambassador for Canada for Blowes & Stewart Journey in Peterborough, ON, says her company is again on observe with reference to monetary footing.

“However with a potential recession forward, COVID, airport drama, and so forth., we’re nonetheless being cautious,” says Ramage. “We function a number of 737 charters from the Peterborough airport they usually have all been promoting nicely.”

Travelweek’s Agent Survey, performed in June 2022, got here a number of months into journey’s resurgence and simply earlier than the summer season journey season began in earnest.


Requested about present reserving ranges, 39% reported bookings for 2022, and eight% stated telephones are ringing off the hook.

And 48% of brokers say they suppose journey will return to pre-pandemic ranges by 2023. A large share (38%) predict 2024, and 10% say 2025 and past. A decided 3% say 2022.

Sandra McLeod with RedDoorTravel in LaSalle, ON says: “My expertise has been that each one my shoppers are actually reserving this 12 months, subsequent 12 months and 2024. Bookings are actually on the 2019 degree. I’ve a consumer base that spans Canada and the US They’re touring in North America and past: Europe, South America, Arctic, Antarctica, Australia, New Zealand. The one space that almost all are nonetheless staying away from is Asia and clearly Russia.”

McLeod says that with nearly all of international locations now reopened with no testing required, her shoppers are feeling much less harassed. “The one factor they do not like is the ArriveCan app.”

Even the lengthy delays and congestion on the airports have not been a hurdle for McLeod’s shoppers. “I get extra involved about it than they do,” she says.


It is actually a extra travel-positive market on the market. Some 86% of respondents say their shoppers are extra receptive to journey advertising efforts than they have been six months in the past. And 94% say they’re selling worldwide journey merchandise for 2022.

Requested about one of the best methods to entity shoppers to journey once more, 53% say versatile rebooking and cancellation insurance policies. Simple entry and testing necessities are available at 24%, low costs and gross sales at 19%, sturdy well being and security protocols, 3%, and new progressive merchandise, 1%.

Flexibility is the secret at Collette. The tour op has had big success with its Journey Safety Plan.

“Three the explanation why Collette’s Journey Safety Plan has seen virtually a 100% enhance in share purchase charges,” says Collette GM Brett Walker. “One: it is the one waiver that gives a change of thoughts for any purpose as much as the day earlier than departure. Two: full money refund, no questions requested. Three: similar value for everybody no matter age. That is virtually unbelievable however imagine it – it is true! I repeat – one value for all and unbelievable worth. Dare to match!”

Walker provides a bonus level: “4: the coverage has a pre-existing situation exclusion waiver if bought inside seven days of the preliminary deposit. No different coverage has a 7 day pre-existing waiver exclusion waiver. Not one. Solely Collette’s. Our TPP is the true deal and cannot be beat or copied. In these occasions it is no marvel gross sales are via the roof and brokers have taken discover. Purchasers too.”

Collette was one of many first tour ops amid the pandemic to announce upfront commissions. When requested about upfront fee insurance policies, 46% of brokers surveyed stated their gross sales methods and bookings aren’t impacted by once they obtain their fee, and 40% stated they at all times e book the product greatest suited to their consumer’s wants – however upfront fee was a giant level in favor of some tour operators. And 14% stated upfront commissions helped maintain their company afloat in the course of the pandemic. These brokers say they at all times sought out and booked with tour operators who went this route.


The place are shoppers going? As journey returns, 50% of brokers say Mexico and the Caribbean would be the best choice, adopted by journey inside Canada (15%) Europe (15%), cruising (10%). Journey to the US, and long-haul journey to Asia, Africa and past rounded out the locations.

June 2022 was a turning level for inbound tourism to the US, as mid-month noticed the lifting of the pre-departure testing requirement for worldwide vacationers.

The dropped requirement was an enormous reduction for anybody promoting US journey to Canadian shoppers. Near half (45%) of respondents stated they’ve seen curiosity from their shoppers in US locations, a determine that little doubt soared as phrase unfold concerning the dropped testing requirement. Requested the place within the US shoppers are focusing their consideration, 38% stated the South, 35% stated Hawaii and 19% stated the West Coast.

As for long-haul locations, Moira Smith, Goway’s VP Africa and Asia, says Goway is seeing sturdy numbers for a number of prime spots. Smith’s division simply had its quarterly evaluation and she or he shared some stats. “It is nice information that we’re all so busy once more,” says Smith. “The Center East is considerably up over the identical interval in 2019. Entrance runners are Dubai and Egypt. Southern Africa, after an excellent November, was hit with cancellations due to Omicron. This June was the primary month that we have seen pre-pandemic reserving ranges to each the South Pacific and Africa.”

Brokers are additionally seeing a number of curiosity in cruise bookings. Cruising was the primary sector within the journey trade impacted by the pandemic, and defying all odds, it has come roaring again, with curiosity in cruise holidays stronger than ever.

Some 43% of brokers say shoppers are asking about cruising once more, with 26% saying they’re focusing their efforts extra on cruising for 2023 and past. Shut to 1 in 5 (17%) say they’re seeing a really excessive degree of curiosity in cruise bookings for now and the longer term, whereas 14% say they’re nonetheless involved about additional detrimental impression on my cruise bookings, as they’ re closely invested in promoting cruise merchandise.


Requested concerning the largest impediments to getting shoppers touring proper now, brokers cite causes starting from perceptions about journey restrictions, to nervousness about airports, airplanes and the like, to lack of information about how comparatively open journey has turn out to be.

Sheila Gallant-Halloran with Lush Life Journey in Ottawa says she’s lucky to have many consumers already touring – or about to. “I’ve a consumer’s household lastly headed to Kenya immediately for a bucket checklist journey that was canceled twice earlier than due to the pandemic; and have had a number of consumer {couples} and households do the Rocky Mountaineer, take Alaska cruises, go to Hawaii and Costa Rica; go to Newfoundland, Vancouver, California, and Florida; heads off to Italy, France, Greece, Portugal, Monaco, and Eire; and take completely different European river cruises and small ship ocean cruises. A number of extra river cruises and an Iceland cruise developing. And even some world cruises.”

Gallant-Halloran provides: “I feel most of my shoppers are conscious they’ll journey now – not less than I have been preaching that in my weekly publication all through the pandemic, and have actually shared with shoppers each time there’s been a lessening of guidelines and laws impacting Canadians’ touring.

For these shoppers nonetheless hesitating, or not but able to journey – “and sure, I’ve complete swaths nonetheless on this camp” – Gallant-Halloran says it is a mixture of things, together with worry, and hesitancy after two years at dwelling, insurance coverage worries , frequently altering entry, exit, and vaccination guidelines, and naturally airport delays and congestion worldwide.

“There are issues I am unable to actually assist with although – just like the inordinate delays to get passports, and the lineups they’ll encounter in every single place. However I’m very upfront with my shoppers about these problems, and whereas I can information them and provides recommendation and proposals, I’ve to let their stress degree information them,” she says.

Travelweek's Agent Survey 2022: Optimism for the travel industry running high

To take a look at Travelweek’s 2022 Agent Survey, click on right here.